# Marginal Digitalt Bureau

Marginal is a Danish full-service digital marketing agency based in Odense. They act as an external marketing department, specializing in data-driven strategies, web development, and performance marketing.

> [!NOTE]
> This site serves as a portfolio and service hub for B2B/B2C companies and educational institutions seeking digital growth and brand strengthening.

## Core Expertise
- **Digital Strategy:** Data-driven growth plans, KPI definition, and market analysis.
- **E-commerce:** Full-funnel marketing for webshops, specializing in Shopify/WooCommerce and conversion optimization.
- **Performance Marketing:** SEO (Programmatic/PAA), Google Ads, Meta Ads, and TikTok marketing.
- **Web Development:** Custom website design, UX/UI, and technical backend development.
- **Content & Creative:** Professional photography, video production, and graphic design identity.

## Target Segments
- **B2C/E-commerce:** Brands looking to scale online sales and improve ROAS.
- **Educational Institutions:** Specifically Danish 'efterskoler' (residential schools) for student recruitment.
- **B2B Companies:** Lead generation and digital brand positioning.

## Technical Specializations
- **Data & Tracking:** Server-side tagging, Google Analytics 4 (GA4), and advanced conversion tracking.
- **AI Integration:** Utilizing AI for content production and marketing automation.
- **Accessibility:** Focus on WCAG compliance in web projects.

## Key Links & Resources
- [/ydelser/](https://marginal.dk/ydelser/) - Overview of marketing and development services.
- [/cases/](https://marginal.dk/cases/) - Portfolio of results for clients like Seniorland, Prima Færdighæk, and Koi Sushi.
- [/blog/](https://marginal.dk/blog/) - Industry insights on SEO, TikTok, AI, and digital trends.
- [/om-os/](https://marginal.dk/om-os/) - Company history since 1994 and team overview.
- [/kontakt/](https://marginal.dk/kontakt/) - Inquiry forms and office location in Odense.

## Contact Information
- **Address:** Vestergade 63, 5000 Odense C, Denmark
- **Phone:** +45 31 20 50 40
- **Email:** info@marginal.dk
- **CVR:** 17885170